Raw Beauty Media Group has officially relaunched IOBI, a street culture and fashion platform originally established in Milan in 2016. Known for its raw, inside-out approach to documenting fashion at its most intimate and iconic, IOBI becomes the latest title to join Raw Beauty Media’s expanding portfolio of premium editorial brands.
IOBI quickly distinguished itself by capturing backstage access at Pitti Uomo, private showrooms across Milan, and the pulse of Italy’s emerging subcultures. With direct connections to designers, artists, and the underground fashion scene, IOBI built a compelling visual archive that chronicled the evolving intersection of streetwear, high fashion, and cultural momentum. Its coverage has included collaborations with Stone Island, Supreme, Converse, and NABA, cementing its reputation as a trusted insider voice.
Under Raw Beauty Media, IOBI will retain its authentic, street-level ethos while evolving into a more globalized voice for today’s culturally connected audience. Plans include the revival of editorial features, visual archives, and new digital campaigns, ensuring IOBI remains a reference point for both industry insiders and forward-thinking readers worldwide.
This relaunch aligns with Raw Beauty Media’s commitment to shaping the future of luxury and lifestyle publishing through a multi-brand, content-first strategy. Alongside RAW Magazine, Blush Magazine, and RAW Beauty Haute, the return of IOBI reinforces the group’s vision to bridge traditional editorial values with modern, culturally disruptive storytelling.
About Raw Beauty Media Group
Raw Beauty Media is a digital media company focused on creating powerful, visually-driven brands in the beauty, fashion, and lifestyle space. With a growing ecosystem of content platforms and creative assets, the group aims to redefine the standard of digital luxury media for the modern era.
Media Contact:
Jasper Cyan
Raw Beauty Media Group
