RAW Beauty Media Group today announced the acquisition of IANUA, the Milan-based luxury womenswear house renowned for its provocative fusion of sport, sensuality, and avant-garde elegance.
Worn by cultural icons including Billie Eilish, Camila Cabello, Tinashe, INNA, and Nicole Scherzinger, and featured in leading international titles such as Elle and Wonderland Magazine, IANUA has emerged as a modern emblem of European sophistication. Its collections have been championed by top models and tastemakers across Europe, securing its position among the most compelling voices in contemporary luxury fashion.
Founded in Milan, IANUA built its reputation through architectural tailoring, bold silhouettes, and exceptional materials, blending couture craftsmanship with streetwear influences. Signature pieces — from intricately structured corsets to elevated sportswear — embody an unapologetic, dark glamour for women who command attention. Distributed through a network of select global retailers, the house has cultivated a loyal international following drawn to its distinct Milanese identity and directional aesthetic.
The acquisition marks a strategic vertical expansion for RAW Beauty Media Group, extending its influence beyond luxury media and publishing into high-end fashion and commerce. IANUA will join a portfolio of brands united by a commitment to innovation, cultural resonance, and enduring quality.
Through this partnership, RAW Beauty Media Group will preserve IANUA’s unique creative vision while accelerating its global growth through cross-platform storytelling, strategic collaborations, and expanded digital presence — ushering the house into a new era of modern luxury.
