The Unconventional Street Culture Experience

IOBI operated from the inside out — documenting fashion at its most intimate and iconic, from backstage at Pitti Uomo to private showrooms in Milan.

With direct access to designers, artists, and emerging subcultures, IOBI built a visual archive that captured the intersection of streetwear, high fashion, and cultural momentum across Italy’s creative scene.

Its work includes coverage of collaborations with Stone Island, Supreme, Converse, and NABA, penned by contributors embedded within the industry.